This song was a casualty of timing—drowned out by the tidal wave of New Wave that dominated 1982. MTV, still in its infancy, had already become a gatekeeper of musical taste, driven more by visual appeal than sonic depth. Record labels jockeyed for airtime, flooding the channel with flashy imports from Europe and Australia, where music videos were already standard marketing tools. In this crowded landscape, artists like Le Roux slipped through the cracks—not because the music lacked quality, but because it didn’t fit the emerging visual spectacle that MTV’s audience craved.”
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